Synopsis This book introduces the basics of Public Relations besides its nature, scope and process. The term "Public Relations" and other associated terms are defined besides the publics are, how important they are, how one can communicate with them. In short, we will take a wide look at what Public Relations does for the organisation, the publics and the management. While going through this chapter, you will be able to state the factors that have contributed "to the need for Public Relations; define Public Relations to bring out the various functions it serves; explain various terms used in public Relations context; describe the nature and purpose of Public Relations; map out the scope of Public Relations and its limitations; relate the role of Public Relations to management function; define 'public' and analyse the nature of publics; identify the publics of various organisations; list the tools and media available to a Public Relations person; describe how Public Relations can being about mutual understanding through strategic communication and explain the increasingly greater challenge for the public Relations professionals according to the changing environment.

The Book titled "Public Relations Management" has been brought out with the main objective of enlightening the readers regarding origin, growth, principles, practices and approaches to public relations.

We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication (BJMC) and of Master of Journalism and Mass Communication (MJMC) besides researchers under going M.Phil. and Ph. D. Degree programmes.