The floral industry is one of the major industries in many developing and underdeveloped countries. Floriculture as an industry began in the late 1800s in England, where flowers were grown on a large scale on the vast estates. The floral industry essentially consists of three major components: the growers, the wholesalers and the retailers whose businesses are quite intermingled. The recent trends are more towards eliminating the intermediaries, the wholesalers between the growers and the retailers, so that the flowers are made available at considerably low prices. However, the floral industry today has grown too much larger proportions and offers a wide scope for growth and profits.

All commercially important plants cultivated flowers have been described. Informatory chapters on the floriculture industry, including soil and climate, manures and fertilizers, plant propagation, seed production, greenhouses and post harvest management have also been included.

The book has been written for the benefit and to prove an asset and a handy reference guide in the hands of students, teachers, researchers, new entrepreneurs and well established industrialists.