Synopsis The aim of this book is not to just test the knowledge or ignorance of quizophiles but to acquaint them with things that they may not have known. Each section has quizzes dedicated to specific areas of the business world. At the end of each quiz set you can measure your quizzitive index. This is a unique concept, which measures the reader’s quizzing performance levels vis-à-vis the standard. In between the questions, there are “factoid” boxes which provide information that you may not know but would have liked to know.