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Tourism Corporation Management: Performance and Evaluation
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Tourism Corporation Management: Performance and Evaluation

Synopsis Tourism is recognised as a major global service industry governed by the laws of supply and demand. Tourism has advanced as commitment to general development. The tourism sector of the economy contributes towards foreign exchange reserves, creates income and employment opportunities, particularly in remote and backward areas, strengthens national integrity and promotes international understanding by intensifying socio-cultural exchanges among people from different regions and countries. Thus, tourism touches not only the economics fabrics of the society but also has deep rooted effects on social norms and moral values.

This book presents a comprehensive view of importance and growth of tourism industry in India. Concerted and vigorous efforts have also been made to highlight the project planning management, organisational structure and activities, financing policies and performance evaluation of State Tourism Development Corporations. A detailed analysis of effective suggestions and suitable policy measures to improve and strengthen the performance of the corporations has also been made in the present study.
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B.S. Yadav

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Upasana Sharma

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