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The Passenger Car Market in India
Book details
  • vii+173p., Illustrations; 23cm.
  • Softcover
  • English language
  • ICFAI University Press
  • 31.12.2008
  • ISBN 13: 9788131416235

The Passenger Car Market in India

Synopsis The passenger car segment of the Indian automotive industry has assumed great importance post-liberalization. In the 1990s, the Government of India opened the doors for the entry of foreign carmakers. The Automotive Mission Plan 2006-16, and Automotive Policy-2002, embody a mission to make India an automotive hub. According to the Society of Indian Automobile Manufacturers (SIAM), in the year 2007-08, over 1.5 million cars were sold in the domestic market. There are over 15 carmakers operating in India today, and the number of available car models/variants exceeds 100. An innovation par excellence the unveiling of Nano, the people s car has made the global car industry sit up and take notice of the mastery over frugal engineering displayed by an Indian carmaker. By the same token, the acquisition of Jaguar and Land Rover by Tata Motors speaks volumes for the enterprise and capability of an Indian major. In order to leverage the low cost of R&D and manufacturing in India, several global carmakers have already embarked on projects that signal their intention to make India a manufacturing hub to cater to the domestic and export markets. This book provides an up-to-date picture of the growth and dynamics of the passenger car segment in India. It also enables one to gain an insight into the prospects of the passenger car market in India in the context of recent developments.
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B V S Prasad

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K Gowri Shankar

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