Synopsis The only way forward for business success is to create a memorable brand and fix it in the consumer’s mind. Branding your Business explains the whole branding process in easy-to-follow terms. Providing practical help rather than academic theories, it explains: what a brand is, the role of perception and emotion, using the five senses to drive your brand, creating a Brand Halo TM, communicating your brand.

Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding your Business reveals what you need to create and manage successful brands, increase profits and leave the competition standing.