Synopsis This readable, practical book helps business people quickly understand what Business Intelligence is, how it works it’s used, and why and when to use it - all illustrated by case studies.

A key aspect of Business Intelligence is that first word: "Business", More than any other technology. Business Intelligence succeeds when the business side is intimately involved in determining what will constitute the "Intelligence" that IT can produce. Business Intelligence refers to application and technologies to help users make better business decisions. Intelligence consists of discovering, identifying and understanding problems occurring in the organisation - why there is a problem, where and what effects it is having on the organisation.

All too often business data is hard to get at and use - thus slowing decision-making to crawl. This insightful book illustrates how organisation can make better, faster decisions about their customers, partners, and operations by turning mountains of data into valuable business information that’s always at fingertips of decision-makers. You’ll learn what is involved in using Business Intelligence to bring together information, people, and technology to create successful business strategies - and how to execute those strategies with confidence.