Synopsis The book is organized around a balanced approach and provides the various aspects of media and mass communication with the coverage of contemporary issues. The book covers the on-going transformation in mass media and offers accessible insight into the important issues.

The text gives them a clear understanding of the role that the media play. Through this reader can understand that the audience are as much a part of the mass communication process as are the media. Media and Mass Communication takes a comprehensive and balanced look as the changing world of mass media. It explores how traditional mass media are dealing with audiences. The text of the book is designed as an introductory book highlighting various topics in very simple and lucid language.