Synopsis This book is primarily designed for students of management, commerce, finance and economics. The book is also a valuable reference book for practicing managers and researchers giving the Principles of management in managerial decision making as well as management education.

The text has been enriched through detailed explanation of relevant concepts, principles and theories, supporting examples and illustrations in a very simple language. It incorporates the latest developments, making the text comprehensible.

In order to provide a practical and application oriented edge to the theory, numerous case studies have been added. Most of the case studies have been developed using data and information from Indian industry and business. This will enhance ease of understanding and learning the subject. Relevant references have been provided at the end of each chapter for the benefit of readers.