Synopsis As the role of media is of utmost importance, it is necessary to sustain high media standards as the quality of the information in our media is determined by the professionalism, commitment and courage of the media personnel and courage of the media personnel in the field. Journalism driven by public service values will always strengthen democracy, pluralism and tolerance. The term democracy refers to a government chosen by the people, whether it is direct or representative. Media should be encouraged to highlight social issues, to monitor progress and promote social justice, democracy, pluralism, tolerance, non-violence and the rule of law.