Fruit growers are constantly traveling to other countries with advanced agricultural technology to learn new techniques. Easy exchange of research data, technical information, and marketing figuresh as also contributed to changes in the Spanish fruit industry. Adoption of modern technology has led to major technical, commercial and social changes in the sector. The factors that have exerted the greatest influence on these changes concern the two main aspects of the fruit industry technical and commercial. The modern fruit industry is based on high per hectare yields.