Synopsis This book is just an attempt to bring out some issues related to communication studies in general and Urdu electronic and print media in particular. This concise overview may enhance a better understanding of communication studies. This is, therefore, the first linguistic study on Urdu print and electronic media. As such, it should not only open many new perspective in various areas it presents, but also incites others to further this kind of study in both scope and depth. The theoretical and methodological ideas and models it contains should merit the interest not only to the scholars of language and communication but also to linguists, semioticians and psycholinguists.