This second expanded edition of Media Ethics is aimed at sensitizing aspiring media students to issues faced by working professionals. It offers a theoretical rationale for acting in an ethical manner and provides practical guidelines as well.

Key Features: New chapters on paid news and reality television. Revised chapters on introduction to media ethics, media market, new media, and ethics of advertising. New annexures on the scandal surrounding the News of the World; reality TV show on engineering education; media coverage of the November 2008 Mumbai attacks, etc. New case studies on the murder of Father Mario Ross and the flawed placement of advertising.

With its practice-oriented approach, the book would be equally useful to those who are working as journalists and have to frequently confront ethical issues while fulfilling their professional obligations.