Darwin’s Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in the hyper-competitive marketplace of today.

Each of the stories in this book is unique but shares a common thread running through the evolution of the brands strategies and actions. These compelling stories will help brand practitioners, students and business managers chart-out branding strategies and action-plans that lead to business success.