This book Theoretical Perspective of Strategic Human Resource Management has been written for the students of BBA, BCA and MBA. The purpose of this book is to study with diagnostic value designed to identify how they are performing human resources management recruitment selection integration and motivation of employees in the Romanian advertising agencies where people and their creative ideas are the votal resources of this type of organization. Exploratory approach was based on two information sources namely case studies on the basis of indepth interviews in different type of advertising agencies. The book contain fifteen chapters the language of this book is simple and lucid.