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335p.,
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Hardcover
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English language
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Random House Publishers India Pvt. Ltd.
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10.12.2012
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ISBN 13: 9788184001617
Powder Room: The Untold Story of Indian Fashion
Join Shefalee Vasudev, former editor of Marie Claire and an acclaimed fashion journalist, on a deep-sea dive into the gagging depths of Indian fashion. In Powder Room, she offers an insider's view of people who make the industry what it-from a lower middle class girl who sells global luxury for a living, a designer who fights the inner demons of child sexual abuse yet manages to survive and thrive in the business of fashion to a Ludhiana housewife on a perpetual fashion high.
Besides candid interviews of known names in Indian fashion, Shefalee provides a commentary on new social behaviour, urban culture, generational differences, and the compulsions behind conspicuous consumption in a country splitting at the seams with inequalities of opportunity and wealth. From Nagaland to Patan, Mumbai, Delhi, and Punjab, Powder Room mirrors how and why India 'does' fashion.