Name: Banking in India: Marketing Practices & Strategies
ISBN: 9788184842630

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Book details

x+225p., Illustrations; 23cm.
Hardcover
English language
Regal Publications
05.09.2013
ISBN 13: 9788184842630

Related categories

Business & Economics > Economics

Banking in India: Marketing Practices & Strategies

Usha Arora (Author)

Monica Bansal (Author)

Synopsis

The present book has several manifestations. First, we have made an attempt to analyze customer satisfaction level in the selected banks from all the three sectors of banks. Second, an attempt has been made to make a comparison of current marketing practices being deployed by various sectors of banks. Finally, the study also presents the summary of the findings along with some important suggestions.

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