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Book details
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vi+312p., 23cm.
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Hardcover
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English language
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Jnanada Prakashan
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13.09.2013
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ISBN 13:
9788171395842
Related categories
Research Methodology in Retail Marketing (World Series On Research Methodology #)
Synopsis
Big retailers are developing different strategies to cope with increasing competition in the merchandise sector and they invest in services innovation, opening their shops to different services which are often not linked to their main activity.
Part of World Series On Research Methodology
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