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360p., Illustrations; 23cm.
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Hardcover
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English language
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Neha Publishers & Distributors
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01.04.2014
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ISBN 13: 9789380318523
Exploring Tourism and Hospitality Industry: Issues and Strategies
This compendium of 25 papers attempts to explore the possibilities of development of tourism and hospitality industry in India. Integrating geological concerns over tourism development, it addresses issues concerning eco-friendliness of cultural fairs, rural tourism, innovative approaches for sustainable tourism development, and green tourism.
Taking a close look at the promotional strategies in tourism, it analyses the role of green tourism in sustainable growth. It also deals with the community-based tourism, guest attitude towards green hotel practices, factors affecting inbound tourism, effect of foreign direct investment on tourism and hospitality industry, and socio-economic benefits of tourism in the country.