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Entrepreneurship in the Globalized World
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Entrepreneurship in the Globalized World

Synopsis

Experts on managerial practice keep in view changing business management practices in different areas to examine aspects of entrepreneurship in the context of globalisation. They deal with entrepreneurial competency for successful business, management strategies for enhanced results, customer relation management, and human resource management and practices in the context of entrepreneurship. They take up environmental management for sustainable development and management practices of cooperatives in the globalised era. They delve into some ethical dilemmas in the digitised era. Referring to relevant court judgements and research studies, they look into management practices and problems in the health care industry and changing face of the retail market in India.

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M. Sarngadharan

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Sona Padman

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