The book introduces the concept of data mining as an important tool for enterprise data management and as a cutting edge technology for building competitive advantage. The readers will be able to effectively identify sources of data and process it for data mining and become well versed in all data mining algorithms, methods and tools. The coverage of the book will help you to analytically identify opportunities to derive business value from data.

Contents: 1. Introduction to Data Mining. 2. Data Exploration. 3. Data Preprocessing. 4. Classification. 5. Clustering. 6. Outlier Analysis. 7. Frequent Pattern Mining. 8. Introduction to Business Intelligence. 9. Decision Support System. 10. BI and Data Mining Applications. Summary. Review Exercise. Multiple Choice Questions. Descriptive Questions. Practicals. Index.