Synopsis Ever wondered how some goods and services fall in the luxury category? It's not the price-it's the tag of exclusivity. This exclusivity is the challenge marketers have to deal with along with the brand building, and the artificial scarcity, etc. This book explores the marketing of luxury goods and services and has case studies on LVMH, Burberry, Gucci, Four Seasons Hotels & Resorts, Banyan Tree, Omega, and more.