Synopsis Since the inception of the advertising business, products have been promoted by endorsements. In fact, today successful doctors endorse toothpastes, or sportsmen endorse energy drinks, among other products. The book captures critical issues involved, views from industry professionals and a ringside view of this dynamic industry. Case studies on endorsement by David Beckham, Shane Warne, Kapil Dev, Amitabh Bachchan and Shah Rukh Khan, among others, are also provided.