Synopsis Currently many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding. Additionally the biocommunication theory investigates communicative processes within and among non-humans such as bacteria, animals, fungi and plants. We might say that communication consists of transmitting information from one person to another. In fact, many scholars of communication take this as a working definition, and use Lasswell’s maxim, who says what to whom in what channel with what effect, as a means of circumscribing the field of communication theory. This book will quench the thirst of knowledge in the field of journalism and mass media is the sincere hope of the author. If it proves to be of little value to the readers all efforts and hardships of the author will amply be awarded.