The book views the influence of the mass media as a medium of information to society. It studies the role of the television in social change in India, with specific reference to rural Meghalaya. It examines its relationship with social development, cultural changes and change in economic condition and growth of education. Based on field studies, it throws light on the people’s receptivity to television especially the way children learn through TV programmes. Presenting relevant data in numerous tables and reviewing a number of related studies on the subject, it inquires into significant aspects like why people prefer the audio-visual media especially television and how it has changed the scenario concerning education, information and relaxation in the context of entertainment.